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Our
Loyalty Program
By
using a Loyalty Card that highlights your brand,
a merchant can strengthen customer relations.
Loyalty Cards are an advertisement every time
a customer opens their wallet. Customers earn
reward points or Swipe'n Win prizes (prizes
determined by the merchant) that can be redeemed
at the merchant's place of business. Our Loyalty
Programs are designed to increase customer retention,
drive repeat purchases and create awareness of
new products and services.
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Our
Private Label Gift Programs
Private
Label Gift Programs are rapidly replacing paper gift
certificates. One of the primary reasons is cash-flow.
Paper gift certificates require cash to be given back
to the consumer if the full value of the certificate
is not used up in the first transaction. Our card program
can keep that cash in the Merchant's register by electronically
"debiting" the amount of the transaction from
the value of the card, storing the value of the unused
portion on our computers for the NEXT VISIT!
There is no reason for the merchant to preprint denominations
of cards because each merchant is provided a POS (Point
of Sale) terminal that can program the denomination
of each card individually.
Your
Rewards Program
The
program is designed to capture information at the point-of-sale
(POS) by swiping a magnetic card through a terminal
reader. Points are awarded based on customer spending,
and in store prizes are randomly won. If a merchant
chooses they can have their customers redeem prizes
by going to our Redemption Center on this website. (additional
cost) Points and cash prizes are "loaded"
directly onto a customer's card for purchasing future
products and services.
Consumer
Rewards Loyalty Program
Brand-conscious
companies understand the value of building and improving
relationships with their current customers through relationship
management, including rewards/loyalty programs.
The
true value of a Consumer Rewards Loyalty Program is
its ability to reward customers through an exciting
instant lottery game, providing immediate gratification
while increasing customer retention for your business.
An
effective loyalty program increases customer lifetime
value, enhances brand awareness, and attracts new customers
through referrals. Further, a Consumer Rewards Loyalty
Program enables you to develop profiles of your best
customers, which you can use to refine your retention
and acquisition efforts.
Consumer
Rewards Loyalty Program provides you with all of the
benefits of a successful Rewards/Loyalty program:
- Strengthens
Your Brand
-
Customized to reward your customers with prizes of
your choosing
- Online
marketing for members
- Tracking
of customer buying patterns
Customize
to Meet Your Objectives
With
Consumer Rewards Loyalty Program, you can participate
in a unique rewards program that fits with and reinforces
your marketing strategy:
- Expand
the power of existing advertising by creating new
ways to earn and redeem loyalty points. Include strategic
partnerships for maximum earning and redemption opportunities
- Provide
individual and aggregate accounts to include household
member participation. Ensure a simple, convenient,
and satisfying user experience
- Encounter
no storefront or back-office disruptions upon implementation
with our proprietary software
- Use
the software for introductions of new offers and promotions
(can be done as often as you like)
- Enjoy
quick and efficient implementation with our customized
rewards program, with as much or as little technical
support as you require.
- Feature
additional merchandise, through cross promotion with
other members, allowing maximum redemption options
while keeping customers coming back over and over
again.
Track
and Respond in Real Time
Unlike
other loyalty programs, our loyalty product allows you
to perform real-time tracking of your program's status:
- Obtain
point totals for your customers instantaneously
- Monitor
from your desktop to track trends and opportunities
- Respond
quickly to strategic, market, or competitive conditions
Collect
Detailed Reports
Reporting
is a vital component for any loyalty program, and Consumer
Rewards Loyalty Program provides all you need:
Use
a complete reporting package that is customized to your
needs. Specify options for tracking customer behavior
and trends, giving you the data you need to improve
your program's efficiency and results.
Stored
Value Or Prepaid "Debit" Card
Stored
Value cards contain a prepaid dollar amount that can
be used to purchase products or services. In addition
to cash, the card can allow for other items of value,
such as points. Typically looks like a credit card and
is used like a credit card, but is actually tied to
an account that decreases a balance when used.
Application
The
card is "loaded" with a prepaid dollar amount
or point value, against which purchases are deducted
(debited), until the value becomes zero. When the value
reaches zero, the card is either discarded or can be
recharged with additional dollars/points.
Cards usually have an encoded magnetic stripe with a
unique serial number and/or PIN number. In some systems,
a bar code can provide the same function as the magnetic
stripe. When the card is swiped (mag stripe) or scanned
(bar code) at the point of sale, a centralized database
is accessed. This database stores the unique serial
number and the associated dollar/point value for the
particular card. Once the transaction is complete, the
transaction amount is communicated to the database and
the account is debited; the new balance is now stored
in the central database. The entire transaction is completed
electronically in seconds using existing POS equipment.
Points earned, credit for returned merchandise or reloading
of cards works the same way, except dollars/points are
credited to the account within the database.
Product
Usage
Gift
Cards: Work like electronic gift certificates, replacing
paper-based gift certificate programs.
Merchandise Credits: Replacement for paper credits
or cash refunds. Cards are loaded with the exact value
of the product returned or exchanged. Most commonly
used when customers return merchandise without a receipt.
Cash Replacement (Prepaid Card): Can be loaded
with a dollar value and used like cash for a variety
of transactions.
Electronic Incentives or Promotions: Cards with
cash value can be provided to consumers or employees
as a reward or value-added benefit.
Benefits
- Increases
store revenues by (a) eliminating "cash back"
so consumer dollars stay in the retail store where
the card was issued and (b) driving consumers back
into the retailer's store to "spend the remaining
balance".
- Cards
carry the retailer's corporate identity/logo and can
only be used at sponsoring locations. Allows for increased
brand awareness since it acts as an advertisement
for the store.
- Gift
cards can effectively augment frequency and new customer
acquisition programs by driving customers to the store.
- Increases
perceived customer value by combining gift cards with
phone card capabilities.
- Cards
can be activated at POS for predetermined amounts
or consumer specified amounts.
- Retailer
holds the funds and benefits from the float. In some
cases, the cards are never redeemed for their full
value.
- When
used as a gift card, they can generate new customers
and increased sales.
- Transactions
are easily processed via existing point-of-sale equipment.
No manual handling and tracking of paper-based certificates
and vouchers.
- Lower
administrative costs since transactions are processed
electronically.
- Consumer
benefits by eliminating the need to card currency,
gift (paper) certificates, merchandise credits or
coupons.
- Improves
store operations. Electronic transactions are faster
and more accurate than counting and collecting cash,
manually processing paper-based gift certificates
or merchandise credits, and issuing "cash back".
- Transaction
times are typically faster than for credit or debit
card payments.
- Increased
consumer convenience.
- Reduces
the potential for employee loss or theft and fraud.
- Each
transaction is tracked electronically on a central
database.
- Lower
administrative costs since transactions are handled
electronically through the POS system and repetitive
manual handling and tracking of paper certificates
is eliminated.
Merchandising
Cards
can be merchandised in a variety of ways:
- Individually
at checkout or Customer Service Counter
- Individually
with an envelope
- Attached
to a "hang card" which hangs on a POS display
rack at checkout.
- Attached
to a carrier
- Attached
to a carrier and inserted into an envelope - similar
to a greeting card or invitation format.
- Attached
to a personalized letter (direct mail for loyalty
program reward)
Frequently
Asked Questions
What
type of company will best benefit from Gift Card and
Reward and Loyalty programs?
Any
merchant that has or wants a successful gift certificate
program and wants to reward current customers for their
loyalty.
What
exactly is a Gift Card program?
A
gift card program functions as a full service gift certificate.
The gift card has many options that the traditional
gift certificate cannot offer.
Gift
Cards offer:
- Never
refund cash; carry a balance with gift cards.
- Automated
Tracking
- Impulse
Purchasing
- Easier
for your customers to use and carry.
- Custom
reports detailing your customers' spending trends.
- Personalized
cards with your company logo.
- Fraud
Control, cards cannot be used until activated in the
system.
- Multiple
uses for cards: merchandise return, loyalty etc.
What
exactly is a Reward and Loyalty program?
A
reward and loyalty program tracks your customers' usage
at your establishment allowing you to reward them for
frequency and keep them coming back to redeem their
rewards. It also allows you to promote special offers
and off-peak times.
Is
the Gift Card a replacement for paper gift certificates?
Yes,
and much more; the gift card program is also a full
marketing solution.
- Promotional
product - use Gift Cards as giveaways, Feature Sells
and Benefit Sells.
- Database
Mgt. - start forming your own internal customer database.
- Brand
Awareness - Customers will carry your card w/ logo
around with them.
- Increased
Revenue- never refund unspent cash, value stays on
for future purchases.
What
do I get with the purchase of the Gift Card and Reward
and Loyalty Programs?
We
will create a Gift Card and Reward and Loyalty program
for you that will include:
- Software
- Gift
/ Loyalty Cards
- Fulfillment
Materials
- Monthly
reports on sales and card activity
- Hardware
- Training
- Customer
Support
- Consulting
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